Gatherings

Target Market

Selecting the target market helped narrow the focus and purpose of the app. I chose to focus on young female professionals, in their mid-twenties and late thirties, who were single or in a relationship. This specific group would have little to no time, or have to set aside time intentionally to get things done, go places, meet with people, etc.

Research & Testing

From the ideation process of the app, I posed the question, “what is the one thing that the user needs to walk away with?” Through running several paper prototype user tests and several rounds during the visual design phase, I noticed a pattern.

Key Findings

• Reduce clicks
• Reduce cognitive overload
• Get users through the creation process faster

Users needed to walk away feeling accomplished. I needed to find ways to make the app quick to use, and get the user through the initial process of event creation so they can move forward.

Visual & Interaction Design

I imagined Gatherings to be a complement to my target market.

If my app were a person, they would be like a trusted confidante, but also was reliable and friendly. Visually, the design of the app would not be overwhelming, and the flow should not be distracting.

Prototype

Check out the clickable prototype below.