I was entrusted with the task of overhauling the enterprise-focused site to undergo several iterations in the process of switching our product and services to an on-demand offering. The first iteration of the on-demand website launched April 2015, and a subsequent pricing page update launched May 2016.
As part of the overhaul, I worked closely alongside our Product Designer to move towards a cohesive design for the Marketing site, and integrating design elements into different Appcelerator web properties.
The desktop version of the Appcelerator homepage highlights a hero graphic with a brief headline and a simplified sign up field, a minimized navigation bar that expands once the user scrolls past the hero graphic. This was designed to push users visiting the site to create an account and lead them through the purchase of platform services with little to no distractions.