Résumé  //  Experience


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Janice Go Design

Freelance Designer

Santa Clara, California October 2007 to Present
  • Provided art direction, branding, logo and identity design, UI/UX design, website development, and strategical consultation services for small businesses, entrepreneurs, and organizations for clients such as 3 Marketeers, Back to Normal LLC, Chinglish Restaurant Group LLC, InnovationQ, Kuma Escape

MobileIron, Inc. (acquired by Ivanti, Inc. in December 2020)

Interactive Art Director

Santa Clara, California September 2019 to February 2021
  • Redesigned global marketing website, revamping and optimizing of CMS administrative view allowing for faster creation of pages and blog postings by 30%
  • Optimized UI/UX of marketing website, prioritized conversion and site exploration using product interface and digestible content—increasing visitor’s average time on homepage by 57%, decreasing bounce rate and exits by -9 and -8% since site launch
  • Designed Unbounce paid campaign landing pages with visual design strategies—resulting page conversions went from 1.5% to 3.5% (an increase of 133%)
  • Defined technical and experience requirements with internal team for remote developers to implement

IDaptive, LLC

Marketing Art Director

Santa Clara, California October 2018 to September 2019
  • A spinout of Centrify’s identity-as-a-service (IDaaS) product, launched January 2019
  • Led and managed content entry and launch of marketing website (site traffic grew from zero to more than 30K visitors per month in the first 3 quarters of company formation)
  • Art directed external design agency, to develop and implement corporate brand and identity, environmental installments, and website design
  • Provided design and art direction with cross-functional teams for internal initiatives as part of the spinout
  • Assisted VP of Marketing in managing budgets, swag & collateral, onboarding and coordinating vendor relationships, and project timelines for tradeshows, regional events, and project

Centrify, Inc. (acquired by Thoma Bravo in July 2018)

UX Web Designer & Web Producer — August 2017 to December 2018

Santa Clara, California May 2017 to December 2018
  • Collaborated with Senior Creative Director to update and implement brand guidelines for corporate print and digital media based on website design elements for cohesive and consistent brand experience
  • Designed and developed corporate branded Marketo email and landing page templates, incorporating tokens and snippets for quick campaign implementation and allow for A/B testing
  • Provided event photography coverage at internal sales kick-off, and for conferences & tradeshows such as RSA Conference and SecurIT Summit

UX Web Designer (Contract Vendor) — May 2017 to August 2017

  • Successfully launched website refresh design with 6 key pages in partnership with internal Senior Full-Stack Web Developer, strategizing and emphasizing unique cybersecurity platform product offering
  • Designed and executed corporate website refresh based on predecessor’s UX research findings, revised implementations based on user feedback, Google Analytics and optimization metrics
  • Identified code and image optimization, site redirects and errors, incorporating responsive layouts and accessibility requirements

Axway, Inc.

Senior Creative Marketing Specialist

San José, California January 2016 to July 2016
  • Supported global cross-functional teams with marketing collateral, designing, developing, coordinating and distributing promotional materials, printed collateral, and t-shirt designs for special events
  • Maintained Appcelerator website content and supported marketing initiatives after acquisition
  • Role and responsibilities remained largely the same from Appcelerator, with an addition of supporting a larger parent company

Appcelerator, Inc. (acquired by Axway, Inc. in 2016)

Graphic Designer

San José, California June 2014 to July 2016
  • Led and project managed marketing website refresh partnering with agencies, remote developers, and internal executive stakeholders to maintain budget and meet project timelines
  • Strategically designed refresh project to convert marketing website and collateral from contract-based to on-demand subscription SaaS focused product offering with emphasis on free trial conversions
  • Project managed separation of free open source product with a customized design for standalone mini-site at Appcelerator.org, working alongside a freelance developer
  • Collaborated with Senior Product Designer and Director of Developer Relations & Training to design and implement the University training portal landing page and gamification badges
  • Managed, budgeted, and distributed promotional materials and printed collateral

Kraftwerk Design, Inc.

Interactive Designer — January 2009 to January 2014

San Luis Obispo, California April 2008 to January 2014
  • Designed high-fidelity website concepts, email templates, social media assets, web advertisements, and provided site brand documentation for select agency clients and stakeholders
  • Contributed front-end development, integrated content management systems & templates, developed responsive web layouts, maintained websites, and conducted email campaigns for various clients
  • Assisted with onboarding, managing, and mentoring junior interactive design and developer interns

Junior Designer (Part-Time) — April 2008 to January 2009

  • Designed, developed, tested, and managed Campaign Monitor or Mailchimp email templates and campaigns for various clients
  • Supported print design team by providing image manipulation, content layout and production, and preparing files & assets for print production

Leo Burnett USA

Digital Workflow Estimator (Intern)

Chicago, Illinois June 2007 to September 2007
  • My internship was extended 3 weeks to the original 10-week internship by request of my immediate supervisor
  • Created and maintained estimates and produced statements for work produced by the Digital Workflow Department
  • Helped department catch up on backlog of estimates and statements of work
  • As part of the internship program, the interns were assigned into different teams and focus on different areas of a project to pitch a rebranding proposal to a selected client. My team focused on rebranding the client's website and provided an analysis of how the improved site would help end users navigate the content

University Graphic Systems

Marketing Manager

San Luis Obispo, California September 2006 to June 2007
  • First manager to establish a standalone Marketing role and department for student-run business to promote on-campus printing and publishing capabilities
  • Trained and supervised UGS trainees each quarter for the marketing department and developed collateral material
  • Crafted documentation of Marketing operating procedures and guidelines for Marketing managerial successors and trainees

Etna Interactive

Web Content Specialist (Intern)

San Luis Obispo, California October 2005 to June 2006
  • Assisted in developing and maintaining client websites
  • Responsibilities included image manipulation, developing color schemes, and editing and developing HTML and CSS code.



  • Skills

    Art Direction, Branding, Brand & Design Guidelines, Color Theory, Design Systems, High Fidelity Mock-ups, Front-End Development, Iconography, Illustration, Information Architecture / IA, Interaction Design, Layout & Composition, Responsive Design, Sketching, Typography, User Experience Design / UX, User Interface Design / UI, Video Editing, Visual Design

  • Tools

    Adobe Creative Suite (Acrobat Pro, After Effects, InDesign, Illustrator, Lightroom, Photoshop, Premier, XD), Canon 5D Mark IV, Drupal (CMS), Git, Google Analytics, Google Suite (Docs, Forms, Sheets, Slides), InVision, Marketo, Microsoft Office 365, Sketch, Umbraco (CMS), Unbounce, Wordpress (CMS)

  • Code


Spoken Languages


California Polytechnic State University, San Luis Obispo

San Luis Obispo, California 2004 to 2007

Graphic Communication, Bachelor of Science
Design Reproduction Technology Concentration


Anime, book arts, cybersecurity, drawing, emerging technology, foosball, linguistics, letterpress, photography, ping pong, organizing, science fiction, travel, typography

References available upon request.