Résumé

• Provided art direction, branding, logo and identity design, UI/UX design, website development, and strategical consultation services for small businesses, entrepreneurs, and organizations for clients such as 3 Marketeers, Back to Normal LLC, Chinglish Restaurant Group LLC, InnovationQ, Kuma Escape

• Redesigned global marketing website, revamping and optimizing of CMS administrative view allowing for faster creation of pages and blog postings by 30%
• Optimized UI/UX of marketing website, prioritized conversion and site exploration using product interface and digestible content—increasing visitor’s average time on homepage by 57%, decreasing bounce rate and exits by -9 and -8% since site launch
• Designed Unbounce paid campaign landing pages with visual design strategies—resulting page conversions went from 1.5% to 3.5% (an increase of 133%)
• Defined technical and experience requirements with internal team for remote developers to implement

• A spinout of Centrify’s identity-as-a-service (IDaaS) product, launched January 2019
• Led and managed content entry and launch of marketing website (site traffic grew from zero to more than 30K visitors per month in the first 3 quarters of company formation)
• Art directed external design agency, to develop and implement corporate brand and identity, environmental installments, and website design
• Provided design and art direction with cross-functional teams for internal initiatives as part of the spinout
• Assisted VP of Marketing in managing budgets, swag & collateral, onboarding and coordinating vendor relationships, and project timelines for tradeshows, regional events, and project

• Collaborated with Senior Creative Director to update and implement brand guidelines for corporate print and digital media based on website design elements for cohesive and consistent brand experience
• Designed and developed corporate branded Marketo email and landing page templates, incorporating tokens and snippets for quick campaign implementation and allow for A/B testing
• Provided event photography coverage at internal sales kick-off, and for conferences & tradeshows such as RSA Conference and SecurIT Summit

UX Web Designer (Contract Vendor) — May 2017 to August 2017

• Successfully launched website refresh design with 6 key pages in partnership with internal Senior Full-Stack Web Developer, strategizing and emphasizing unique cybersecurity platform product offering
• Designed and executed corporate website refresh based on predecessor’s UX research findings, revised implementations based on user feedback, Google Analytics and optimization metrics
• Identified code and image optimization, site redirects and errors, incorporating responsive layouts and accessibility requirements

• Supported global cross-functional teams with marketing collateral, designing, developing, coordinating and distributing promotional materials, printed collateral, and t-shirt designs for special events
• Maintained Appcelerator website content and supported marketing initiatives after acquisition
• Role and responsibilities remained largely the same from Appcelerator, with an addition of supporting a larger parent company

• Led and project managed marketing website refresh partnering with agencies, remote developers, and internal executive stakeholders to maintain budget and meet project timelines
• Strategically designed refresh project to convert marketing website and collateral from contract-based to on-demand subscription SaaS focused product offering with emphasis on free trial conversions
• Project managed separation of free open source product with a customized design for standalone mini-site at Appcelerator.org, working alongside a freelance developer
• Collaborated with Senior Product Designer and Director of Developer Relations & Training to design and implement the University training portal landing page and gamification badges
• Managed, budgeted, and distributed promotional materials and printed collateral

• Designed high-fidelity website concepts, email templates, social media assets, web advertisements, and provided site brand documentation for select agency clients and stakeholders
• Contributed front-end development, integrated content management systems & templates, developed responsive web layouts, maintained websites, and conducted email campaigns for various clients
• Assisted with onboarding, managing, and mentoring junior interactive design and developer interns

Junior Designer (Part-Time) — April 2008 to January 2009

• Designed, developed, tested, and managed Campaign Monitor or Mailchimp email templates and campaigns for various clients
• Supported print design team by providing image manipulation, content layout and production, and preparing files & assets for print production

• My internship was extended 3 weeks to the original 10-week internship by request of my immediate supervisor
• Created and maintained estimates and produced statements for work produced by the Digital Workflow Department
• Helped department catch up on backlog of estimates and statements of work
• As part of the internship program, the interns were assigned into different teams and focus on different areas of a project to pitch a rebranding proposal to a selected client. My team focused on rebranding the client's website and provided an analysis of how the improved site would help end users navigate the content

• First manager to establish a standalone Marketing role and department for student-run business to promote on-campus printing and publishing capabilities
• Trained and supervised UGS trainees each quarter for the marketing department and developed collateral material
• Crafted documentation of Marketing operating procedures and guidelines for Marketing managerial successors and trainees

• Assisted in developing and maintaining client websites
• Responsibilities included image manipulation, developing color schemes, and editing and developing HTML and CSS code.