Résumé // Experience
Résumé
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Janice Go Design
Freelance Designer
- Provided art direction, branding, logo and identity design, UI/UX design, website development, and strategical consultation services for small businesses, entrepreneurs, and organizations for clients such as 3 Marketeers, Back to Normal LLC, Chinglish Restaurant Group LLC, InnovationQ, Kuma Escape
MobileIron, Inc. (acquired by Ivanti, Inc. in December 2020)
Interactive Art Director
- Redesigned global marketing website, revamping and optimizing of CMS administrative view allowing for faster creation of pages and blog postings by 30%
- Optimized UI/UX of marketing website, prioritized conversion and site exploration using product interface and digestible content—increasing visitor’s average time on homepage by 57%, decreasing bounce rate and exits by -9 and -8% since site launch
- Designed Unbounce paid campaign landing pages with visual design strategies—resulting page conversions went from 1.5% to 3.5% (an increase of 133%)
- Defined technical and experience requirements with internal team for remote developers to implement
IDaptive, LLC
Marketing Art Director
- A spinout of Centrify’s identity-as-a-service (IDaaS) product, launched January 2019
- Led and managed content entry and launch of marketing website (site traffic grew from zero to more than 30K visitors per month in the first 3 quarters of company formation)
- Art directed external design agency, to develop and implement corporate brand and identity, environmental installments, and website design
- Provided design and art direction with cross-functional teams for internal initiatives as part of the spinout
- Assisted VP of Marketing in managing budgets, swag & collateral, onboarding and coordinating vendor relationships, and project timelines for tradeshows, regional events, and project
Centrify, Inc. (acquired by Thoma Bravo in July 2018)
UX Web Designer & Web Producer — August 2017 to December 2018
- Collaborated with Senior Creative Director to update and implement brand guidelines for corporate print and digital media based on website design elements for cohesive and consistent brand experience
- Designed and developed corporate branded Marketo email and landing page templates, incorporating tokens and snippets for quick campaign implementation and allow for A/B testing
- Provided event photography coverage at internal sales kick-off, and for conferences & tradeshows such as RSA Conference and SecurIT Summit
UX Web Designer (Contract Vendor) — May 2017 to August 2017
- Successfully launched website refresh design with 6 key pages in partnership with internal Senior Full-Stack Web Developer, strategizing and emphasizing unique cybersecurity platform product offering
- Designed and executed corporate website refresh based on predecessor’s UX research findings, revised implementations based on user feedback, Google Analytics and optimization metrics
- Identified code and image optimization, site redirects and errors, incorporating responsive layouts and accessibility requirements
Axway, Inc.
Senior Creative Marketing Specialist
- Supported global cross-functional teams with marketing collateral, designing, developing, coordinating and distributing promotional materials, printed collateral, and t-shirt designs for special events
- Maintained Appcelerator website content and supported marketing initiatives after acquisition
- Role and responsibilities remained largely the same from Appcelerator, with an addition of supporting a larger parent company
Appcelerator, Inc. (acquired by Axway, Inc. in 2016)
Graphic Designer
- Led and project managed marketing website refresh partnering with agencies, remote developers, and internal executive stakeholders to maintain budget and meet project timelines
- Strategically designed refresh project to convert marketing website and collateral from contract-based to on-demand subscription SaaS focused product offering with emphasis on free trial conversions
- Project managed separation of free open source product with a customized design for standalone mini-site at Appcelerator.org, working alongside a freelance developer
- Collaborated with Senior Product Designer and Director of Developer Relations & Training to design and implement the University training portal landing page and gamification badges
- Managed, budgeted, and distributed promotional materials and printed collateral
Kraftwerk Design, Inc.
Interactive Designer — January 2009 to January 2014
- Designed high-fidelity website concepts, email templates, social media assets, web advertisements, and provided site brand documentation for select agency clients and stakeholders
- Contributed front-end development, integrated content management systems & templates, developed responsive web layouts, maintained websites, and conducted email campaigns for various clients
- Assisted with onboarding, managing, and mentoring junior interactive design and developer interns
Junior Designer (Part-Time) — April 2008 to January 2009
- Designed, developed, tested, and managed Campaign Monitor or Mailchimp email templates and campaigns for various clients
- Supported print design team by providing image manipulation, content layout and production, and preparing files & assets for print production
Leo Burnett USA
Digital Workflow Estimator (Intern)
- My internship was extended 3 weeks to the original 10-week internship by request of my immediate supervisor
- Created and maintained estimates and produced statements for work produced by the Digital Workflow Department
- Helped department catch up on backlog of estimates and statements of work
- As part of the internship program, the interns were assigned into different teams and focus on different areas of a project to pitch a rebranding proposal to a selected client. My team focused on rebranding the client's website and provided an analysis of how the improved site would help end users navigate the content
University Graphic Systems
Marketing Manager
- First manager to establish a standalone Marketing role and department for student-run business to promote on-campus printing and publishing capabilities
- Trained and supervised UGS trainees each quarter for the marketing department and developed collateral material
- Crafted documentation of Marketing operating procedures and guidelines for Marketing managerial successors and trainees
Etna Interactive
Web Content Specialist (Intern)
- Assisted in developing and maintaining client websites
- Responsibilities included image manipulation, developing color schemes, and editing and developing HTML and CSS code.
Proficiencies
Technical
- Skills
Art Direction, Branding, Brand & Design Guidelines, Color Theory, Design Systems, High Fidelity Mock-ups, Front-End Development, Iconography, Illustration, Information Architecture / IA, Interaction Design, Layout & Composition, Responsive Design, Sketching, Typography, User Experience Design / UX, User Interface Design / UI, Video Editing, Visual Design
- Tools
Adobe Creative Suite (Acrobat Pro, After Effects, InDesign, Illustrator, Lightroom, Photoshop, Premier, XD), Canon 5D Mark IV, Drupal (CMS), Git, Google Analytics, Google Suite (Docs, Forms, Sheets, Slides), InVision, Marketo, Microsoft Office 365, Sketch, Umbraco (CMS), Unbounce, Wordpress (CMS)
- Code
CSS, CSS3, HTML/HTML5/XHTML, jQuery, PHP
Spoken Languages
Japanese (日本語)
Mandarin (汉语)
Education
California Polytechnic State University, San Luis Obispo
Graphic Communication, Bachelor of Science
Design Reproduction Technology Concentration
Interests
Anime, book arts, cybersecurity, drawing, emerging technology, foosball, linguistics, letterpress, photography, ping pong, organizing, science fiction, travel, typography
References available upon request.