Work  //  Patagonia Foods

Patagonia Foods

Project Info

Client Patagonia Foods
Project Date 2010-2013
Employer Kraftwerk Design, Inc.


  • Website Design Concept
  • Content Entry/Management

Project Brief

Patagonia Foods wanted to update their website for a modern, approachable design and provide content for clients looking to purchase their products. The website uses bold color and imagery to help drive the content while maintaining a clean and easily navigable layout. The web design concepts also helped drive the printed corporate identity.

My responsibilities included the complete design concept from homepage to interior concept layouts and taking over content entry after the HTML templates were produced.

Patagonia Foods Homepage


The homepage was designed with a simple grid layout. It showcases Patagonia Foods’s frozen fruit images next to the introduction in bold, stylized, white text with a bright green background, giving a fresh and modern approach to the company.

Patagonia Foods - Product Landing Page
Patagonia Foods - Product Detail Page
Patagonia Foods - Team
Patagonia Foods - Reference Landing Page
Patagonia Foods - Reference Calculator
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