Work // Patagonia Foods
Patagonia Foods
Project Info
Client Patagonia Foods
Project Date 2010-2013
Employer Kraftwerk Design, Inc.
Responsibilities
- Website Design Concept
- Content Entry/Management
Project Brief
Patagonia Foods wanted to update their website for a modern, approachable design and provide content for clients looking to purchase their products. The website uses bold color and imagery to help drive the content while maintaining a clean and easily navigable layout. The web design concepts also helped drive the printed corporate identity.
My responsibilities included the complete design concept from homepage to interior concept layouts and taking over content entry after the HTML templates were produced.
Homepage
The homepage was designed with a simple grid layout. It showcases Patagonia Foods’s frozen fruit images next to the introduction in bold, stylized, white text with a bright green background, giving a fresh and modern approach to the company.
