Work  //  Wine Lohr

Wine Lohr

Project Info

Client J. Lohr
Project Date 2012
Employer Kraftwerk Design, Inc.


  • Wine Blog Brand Creation
  • Blog Layout Concept Design
  • Tumblr HTML/CSS Template Buildout

Project Brief

Wine Lohr is a blog written by J. Lohr Vineyards & Winery staff. The premise of the blog was to present a personal and approachable look into the wine industry through the staff's blog entries. The design was coded using Tumblr's template tags, and has several layout types to choose from, based on Tumblr's available posting options.

My responsibilities included creating a brand for the blog, concept design, and building out the template for Tumblr implementation.

Wine Lohr - Tumblr Theme

Tumblr Theme

This example screenshot shows what a regular text post looks like, with the date  positioned prominently at the top left of the post, the post entry details at the bottom, along with pagination navigation below it.

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