Work  //  Tablas Creek

Tablas Creek

Project Info

Client Tablas Creek
Project Date 2010-2013
Employer Kraftwerk Design, Inc.


  • Website Design Concept
  • Content Entry/Management
  • HTML/CSS Development
  • CMS Template Integration

Project Brief

Tablas Creek Vineyard is an established name in the wine industry with a growing national and international customer base. The company also has had an online presence since the mid 1990s. They had outgrown their original website and needed a visually pleasing way to promote new wine releases, update content, as well as manage their customer and club membership list easily. 

The challenge of the design required strategic planning of how the content—their wine collection, newsletters, trade and media, online shopping, wine club membership, et cetera—would be organized and presented within an intuitive navigation and layout, and a site that would continue to grow along with the company.

I was responsible for the overall concept design of the homepage and interior pages, website asset creation and management, entering initial content into the CMS, HTML/CSS front-end development, CMS template integration excluding e-commerce and form functionality.

Tablas Creek Homepage


The homepage sets the tone for the Tablas Creek website, with a simplified logo, quick store/view cart access, site search functionality, a Slideshow Pro slideshow, ample content areas, and a large bottle shot, which changes on a browser refresh.

Tablas Creek - Wines Landing Page
Tablas Creek - Wine Detail
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