Work  //  Caren Products

Caren Products

Project Info

Client Caren Products
Project Date 2009-2013
Employer Kraftwerk Design, Inc.


  • Website Design Concept
  • Promotional Image Asset Creation
  • HTML/CSS Development
  • E-commerce Template Integration
  • E-commerce/CMS Training

Project Brief

Caren Products creates a variety of skin and body care products, which they offer for purchase online and through nationwide stores. To reflect their updated corporate and product identities, Caren Products continued their rebranding efforts to their e-commerce presence for a consistent look and feel their customers would recognize.

I was assigned to create the overall site concept, and I incorporated the updated brand design into the e-commerce website design.

Caren Products Homepage


The homepage introduces visitors to the various product lines by Caren Products as well as promotes new releases and seasonal specials. The site design uses branding elements and colors from the primary Caren Products line, and introduces various colors of their other product lines to differentiate the product offerings.

Caren Products - Caren Original Landing Page
Caren Products - Gear Landing Page
Caren Products - Product Detail
Caren Products - About
Filed Under